Pengembangan Modul Pelatihan Business Model Canvas Berbasis Systematic Literature Review (SLR) untuk Pemberdayaan dan Skalabilitas Usaha Mikro
DOI:
https://doi.org/10.58917/barani.v2i2.1005Kata Kunci:
Business Model Canvas, Pengabdian Masyarakat, Pemberdayaan UMKM, Modul Pelatihan, Systematic Literature Review, Skalabilitas UsahaAbstrak
Usaha Mikro, Kecil, dan Menengah (UMKM) sering kali mengalami stagnasi dalam upaya ekspansi akibat ketiadaan perencanaan bisnis yang terstruktur dan adaptif. Penelitian ini bertujuan untuk mengembangkan modul pelatihan Business Model Canvas (BMC) berbasis bukti empiris untuk pemberdayaan dan skalabilitas usaha mikro. Metode yang digunakan adalah pendekatan campuran (mixed-method) yang mengintegrasikan Systematic Literature Review (SLR) berbasis pedoman PRISMA 2020 dan Research and Development (R&D) sederhana. Sintesis dari 24 literatur terpilih mengidentifikasi Value Propositions, Customer Segments, dan Key Partnerships sebagai determinan krusial dalam mendorong skalabilitas usaha. Berdasarkan temuan tersebut, dirancang modul pelatihan empat sesi yang divalidasi oleh ahli. Hasil validasi menunjukkan tingkat kelayakan materi sebesar 88,5% dan desain pedagogis sebesar 91,2%, yang dikategorikan "Sangat Layak". Modul ini berhasil menjembatani kesenjangan antara kompleksitas literatur akademis dan kebutuhan praktis pelaku usaha mikro. Luaran pengabdian ini memberikan kontribusi sebagai instrumen standar pemberdayaan bagi pendamping UMKM dan pemerintah daerah, dengan rekomendasi implementasi lapangan lebih lanjut untuk mengukur dampak longitudinal terhadap peningkatan omzet dan ekspansi pasar.
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